As Nature Intended, Westfield Shopping Centre, Olympic Village

Identified by Westfield Shopping Centres management team as one of their top 10 examplars good design for future tenants.....

As Nature Intended comissioned K2 Architects to design its new concept store at Westfield Shopping Centre Startford, in the Olympic Village. ANI's new concept is all about 'optimal wellbeing', what does that mean? Well its basically about being the healthiest you can with the highest levels of vitality and energy possible! ANI now offers the complete package of health foods, supplements and aromatherapy for you to feel good on the inside and beauty and skincare products for your outside.

K2 Architects in were appointed to offer a complete rebranding package encompassing the whole look and feel of the unit from the signage all the way down to the packaging. K2 Architects then worked closely with the client and the shopping centre to create the right look and feel to the new retail unit.

The new shop sits within the Westfield shopping centres new covered market that links to the Waitrose anchor store. The final design was a synergy between ANIs new brand and the vernacular style of the market area.