Alive & Dirty, Liverpool

When Alive and DIrty decided that they needed to increase their presence within the Liverpool ONE development, they decided it was also the right time to give their brand a fresh new look. This local independent fashion outlet is aimed at the 16-30 year old male looking for the classic scouse casual look. K2 Architects design had to align with the aspirations of this group.

Taking their inspiration from Hollywood's The Matrix franchise and 2010's Tron Legacy, K2 Architects built a brand that evoked the sensation of being inside a video game. Blue LED lights guide the shopper around the store, whilst innovative minimalist furniture and point of sale displays were designed for the high value areas.

The project was delivered on a tight budget and time scale that ensured that the building was fully operational for the Christmas period.